12 Steps to Launch Your Very Own Lash Extension Business

Starting a business from the comfort of your own home has never been easier, and with the booming popularity of eyelash extensions, now is the perfect time to dive into this lucrative industry. Whether you’re a beauty enthusiast or a seasoned professional, this guide will provide you with all the essential tips and tricks on How to Start an Eyelash Extension Business at Home in Sydney.

**1. Training and Certification:

Before diving into the lash business, it’s crucial to invest in professional eyelash extension training and certification. This not only equips you with the necessary skills but also instills trust and confidence in potential clients.

Make sure to choose reputable trainer as this will be your base knowledge from where you will build your experience. I have seen so many online or low quality training programs that not only takes your money and run, but also harm fresh new lash artists by giving wrong information.

Accredited training programs will give credentials not only provide you with the necessary skills and knowledge but also give your clients confidence in your abilities.

During these courses, you will learn about eyelash world, various techniques, but make sure to gain confidence and hone your skill with classics and light volume before embarking onto more advanced techniques.

**2. Business Plan:

A well-crafted business plan is vital for any entrepreneur looking to start their own venture. It serves as a roadmap, outlining your goals, strategies, and financial projections. By taking the time to create a comprehensive plan, you’ll have a clear vision of how to turn your passion for lash extensions into a thriving business.

From identifying your target market and competition in Sydney’s bustling beauty industry to determining pricing strategies and marketing tactics, we’ll cover everything you need to know to get started. So let’s dive in and transform your dream of running an eyelash extension business from home into a reality!

**3. Legal Requirements:

Ensure you adhere to the legal requirements for running a home-based business in Sydney. Register your business, obtain any necessary permits, and consider liability insurance.

**4. Setting Up Your Home Studio:

Firstly, designate a dedicated area in your home that will serve as your lash studio. It could be a spare room, an unused corner, or even a well-organized section of your living space. Remember, creating a serene and tranquil atmosphere will enhance the overall experience for both you and your clients.

**5. Product Selection:

Next, invest in high-quality equipment and supplies that are essential for eyelash extensions. This includes items such as lash beds or comfortable reclining chairs, proper lighting, magnifying lamps, lash extension trays, adhesives, tweezers, disposable applicators, and sterilization tools. By using reliable products and tools, you can deliver exceptional results to your clients while maintaining their trust in your services. Choose high-quality lash extension products and tools. Ensure you have a variety of lash types, curls, and lengths to cater to various client needs.

EXPLORE OUR PRODUCTS UV Lash Glue System

**6. Build an Online Presence:

We are half way on our guide How to Start an Eyelash Extension Business at Home in Sydney and In today’s digital age, having a strong online presence is crucial for any business, big or small. It allows you to reach a wider audience, showcase your unique services and build credibility in the industry. So, where do you begin?

First and foremost, create a professional website that reflects your brand identity. Make sure it is visually appealing, easy to navigate, and provides all the necessary information about your services. Include high-quality images of your work to showcase your skills and expertise.

Utilize social media platforms such as Instagram and Facebook to connect with potential clients. Share captivating visuals of stunning lash extensions you have done, engage with followers by responding to comments and messages promptly, and offer special promotions or discounts exclusively for your social media followers.

Consider starting a blog on your website where you can share valuable tips, advice, trends in the industry, and even client success stories. This will not only establish you as an expert but also improve search engine rankings so that more people can discover your business.

Don’t forget the power of online reviews! Encourage satisfied clients to leave feedback on platforms like Google My Business or Yelp. Positive reviews act as social proof and can greatly influence potential customers’ decision-making process.

Lastly, don’t underestimate the importance of networking within the beauty industry. Collaborate with local influencers or other beauty professionals who can help promote your services through their own online channels.

Remember that building an online presence takes time and effort but it is well worth it for the growth of your eyelash extension business at home in Sydney. Embrace technology as a tool that will help you connect with clients near and far while showcasing what makes your services unique!

**7. Client Booking System:

It simplifies the booking process for both you and your clients, ensuring that appointments are organized and easily accessible.

By implementing a client booking system, you can streamline your business operations and save time on manual appointment scheduling. This system enables you to keep track of your availability, avoid double bookings, and easily reschedule or cancel appointments when necessary.

Furthermore, a client booking system often comes with additional features such as customer relationship management (CRM) tools, which can help you maintain detailed records of each client’s preferences, treatment history, and contact information. This allows for personalized service and targeted marketing efforts.

When selecting a client booking system for your eyelash extension business at home in Sydney, consider factors such as ease of use, compatibility with other software or platforms you may be using (such as social media or email marketing), pricing plans (including any transaction fees), customer support options, and customization capabilities.

Overall, investing in a reliable client booking system will not only enhance the professionalism of your business but also provide convenience to both you and your clients. It can help streamline operations while ensuring efficient appointment management for the growth of your eyelash extension business.

Focus on providing exceptional customer service. Create a comfortable and welcoming environment where clients feel valued and pampered.

I use FRESHA and I absolutely love it.

**8. Hygiene and Safety:

Maintain strict hygiene standards to ensure the safety and well-being of your clients. Follow proper sanitation procedures and use disposable lash supplies when necessary.

**9. Client Care: 

Client care is one of the most crucial aspects of running a successful eyelash extension business. As a lashpreneur, you have the power to create a luxurious and relaxing experience for your clients right in the comfort of your own home. From the moment they step foot into your lash studio, you want them to feel pampered and valued.

To ensure exceptional client care, communication is key. Take the time to listen attentively to their needs and desires. Ask questions about their preferences and any specific concerns they may have. This will help you tailor your services specifically for each client, providing them with a personalized experience that will keep them coming back for more.

Not only should you focus on delivering impeccable lashes but also on creating a warm and inviting ambiance within your space. Pay attention to every detail – from soothing music, comfortable seating, and stylish decor – all these elements contribute to enhancing the overall client experience.

Remember that going above and beyond for your clients doesn’t end when the lashes are applied. Follow-up aftercare is equally important in maintaining long-lasting relationships with your clients. Provide thorough instructions on how to care for their lashes post-application and offer tips or product recommendations that will help them maintain their stunning look.

**10. Network and Collaborate:

Connect with other beauty professionals in Sydney. Collaborations and referrals can help expand your client base –  don’t underestimate the importance of networking within the beauty industry. Collaborate with local influencers or other beauty professionals who can help promote your services through their own online channels.

Remember that building an online presence takes time and effort but it is well worth it for the growth of your eyelash extension business at home in Sydney. Embrace technology as a tool that will help you connect with clients near and far while showcasing what makes your services unique!

**11. Continual Learning:

Continual learning is the key to success when starting an eyelash extension business at home in Sydney. As with any business venture, it’s essential to keep expanding your knowledge and staying updated with the latest trends and techniques in the industry.

Investing time in continual learning not only allows you to enhance your skills as an eyelash technician but also helps you stay ahead of the competition. Consider attending workshops, webinars, or online courses that focus on advanced lash application techniques, safety protocols, and business management strategies.

EXPLORE TRAINING OPTIONS

**12. Leverage Social Media Marketing:

Leveraging social media marketing can be the key to success for your eyelash extension business. Platforms like Instagram and Facebook provide the perfect space to showcase your skills, connect with potential clients, and build a strong online presence.

By creating visually appealing posts, sharing before-and-after pictures of your stunning lash extensions, and engaging with your followers through comments and direct messages, you can establish yourself as a reputable lash artist in Sydney’s competitive market.

Don’t forget to utilize popular hashtags related to eyelash extensions and beauty services in Sydney to increase your visibility. Collaborating with influencers or partnering up with local beauty salons can also help boost your reach and attract more clients.

Starting an eyelash extension business at home in Sydney requires dedication, professionalism, and a commitment to providing top-notch services. By following these steps and optimizing your online presence, you can carve out a successful niche in Sydney’s beauty scene. Embark on this exciting journey, and watch your lash business thrive in the bustling city of Sydney!

Are you looking for simple yet stunning makeup ideas for your wedding photos? Wedding eyelash extensions are your answer! If you are anything like me, then you hate the overly-done makeup look and prefer something more natural and earthy. One of the best ways to achieve this is with wedding eyelash extensions. Wedding Eyelash extensions create an alluring, captivating effect without looking caked up or overdone. They provide a subtle, natural look that is perfect for any wedding photo. With eyelash extensions, you can get the perfect combination of simplicity and beauty that will make your wedding photos timelessly beautiful.

Wedding Eyelash extensions can be a great benefit for your special day for several reasons:

1. Enhanced appearance: Eyelash extensions can make your eyes look more attractive and give you a glamorous and sophisticated look. They can add volume, length, and thickness to your natural lashes, making them look fuller and more defined.
2. Time-saving: With eyelash extensions, you don’t have to worry about applying too much makeup and removing mascara or false lashes on your big day, saving you time and effort. My advice for your special day, keep it simple and natural looking (My specialty) – yet not too natural, as photo and video make-up is usually more dramatic.
3. Long-lasting: Eyelash extensions can last up to several weeks, which means you don’t have to worry about them falling off or smudging during your wedding day & even your Honeymoon!
4. Waterproof: Eyelash extensions are waterproof, which means they won’t be affected by sweat, tears, or humidity.
5. Low maintenance: Eyelash extensions require minimal maintenance for the 2-3 week time after your initial set, and you can easily touch them up after your wedding day to ensure they look perfect if you are taking off for holiday not straight after your wedding.

Not only will these wedding eyelash extensions last through the ceremony, but they will also stay put during all the dancing, laughter, and joyful tears that come along with the celebrations. Plus, they eliminate the need for touch-ups or reapplications throughout the event – leaving you more time to focus on enjoying every precious moment.

Overall, eyelash extensions can be a great addition to your wedding day look, enhancing your natural beauty and helping you feel more confident and glamorous.

How Long before the wedding you should plan this? 

To fully enjoy your experience :

1. Schedule your trial set a few months before your wedding day. This will give you enough time to enjoy the results and make any necessary adjustments.
2. Bring inspirational photos to show your overall “mood” for the wedding day make-up, hair, and photos you want to take. This will help them understand your vision and create a look that meets your expectations.
3. Be honest with your eyelash artist/stylist about what you like and don’t like. If you’re not happy with the initial results, speak up and ask for changes.
4. Take photos of your trial set and examine them closely. This will help you determine if you need to make any adjustments before your wedding eyelash extensions set.
5. Wear your trial set for a full 2-4 weeks to see how it holds up. This will give you an idea of whether or not it will last through your wedding day festivities/honeymoon ect.

Some of my work
Wedding X LASHED 

By following these tips, you’ll be able to make the most out of your wedding eyelash extensions trial set and ensure that you’re happy with your chosen style on your wedding day.

On your wedding day, you want to look your best and feel like yourself. You don’t want to be a completely different person on the happiest day of your life. That’s why many brides opt for wedding eyelash extensions to enhance their natural beauty without looking too overdone.

Wedding eyelash extensions are a great option because they are applied using individual eyelashes, giving you the perfect look while still looking natural and beautiful. They give you fullness and length that can’t be achieved with mascara alone and make sure that you get the perfect eye look for your wedding day.

Watch a quick Youtube video about Wedding Eyelash Extensions Click Here For a Video 

“My wedding was a dream come true and that’s in large part due to Aiste’s talent. She did my lashes for the big day and they were absolutely stunning. My guests told me I look so stunning with minimal make-up and I felt like a princess! After the wedding I left straight to honeymoon for 2 weeks and that was a life saviour. I felt as I am ready all the time without looking tacky. I couldn’t be more thankful for Aiste and her amazing work. I would highly recommend her to anyone looking for a talented lash artist!”

Have read about eyelashes we do here at Astise – READ MORE

Here are some of  wedding eyelash extensions photos to get your excitement going   WEDDING INSPO

]]> 742 https://astise.com.au/3-reasons-why-you-experience-uncomfortable-eyelash-extensions/ Sat, 17 Jul 2021 10:35:48 +0000 https://astise.com.au/?p=220 Have You ever experienced uncomfortable eyelash extensions just a couple of days after a fresh new set?

I would quickly categorise this into 3 sections and will share some insights into why it might have happened & how to follow proper eyelash aftercare to prevent it all.

1. “Stickies ” in new your eyelash extension set ;
2. Eyelash extensions applied too close to the skin;
3. Proper eyelash extension aftercare;

First of all, I would like to address the quality of work done. There are two main reasons why eyelash “feels” and aftercare can be compromised – just because of possible mistakes the technician is doing. For one, if Your new eyelash extensions have so-called “stickies” you would feel eyelashes “pinching”. As if you want to constantly itch them,  yet when You brush them it feels absolutely normal. That feeling would not come straight away. I would say it would take 3-7 days after your set, as your eyelashes need to grow a bit, before starting to pull each other. This practice, if happens constantly, can cause a hell of damage to Your or Your client natural lashes, causing prematurely forced shed. When this is happening time after time – it can cause micro-injuries inside the eyelash follicle and eyelashes can stop growing or start growing inwards causing a painful lump, that would need to be attended to by a doctor. Why and how your eyelashes get glued together is another whole new topic, but just to name a few

• eyelash extension technicians might not be using the right speed glue;
• the technique itself can have main faults;
• maybe it is just too much “volume” too quick with too poor of the technique.

The second from uncomfortable eyelash extensions – eyelash technicians can be doing it wrong by applying eyelashes too close to the skin (sometimes even glueing them onto the lid – scary I know). This would be felt straight away or the next day after a new eyelash extension set and would ease out in the first week (roughly) –  again because eyelashes are constantly growing, shedding and changing. Over that time by daily brushing and washing, you would loosen up the little spots where the glue touched the skin. As for a specific uncomfortable feeling – it would be kind of scratching your or clients eyes, they would report a “glue in my eye” feeling, especially if the lower layers of eyelashes with extensions glued closer than it should be. Also, brushing them would feel
“relieving” as it would itch the lid. Also, this mistake can actually cause lid irritation, which would cause them to swell and be mistaken for eyelash extension allergy.

From my personal experience – when that happens clients have a constant need to scratch them. This is not only affecting retention but can be the reason why a client can get conjunctivitis or so-called “pink eye”.  A lot of times conjunctivitis can happen anytime to anyone, but constant dirty (not washed) hands touching the eye area can surely boost the possibility of getting a bacteria or a virus into Your body and infect eyes.

The third of uncomfortable eyelash extensions reasons would be client aftercare at home and a proper eyelash washing routine. Same as your hair, if left unwashed for a day or two too long, your hair and scalp skin would become itchy (flaky sometimes) and obviously full of oils and environmental dirt and dust. It is the same with Your eyelash extensions, especially a more meticulous wash technique is needed when a person is wearing volume eyelash extensions. The reason washing lashes is so important is this thing called Blepharitis, and believe you don’t what that feeling. So the best way to prevent is to WASH YOUR LASHES.

Let me share some knowledge about Blepharitis. It is one of the most common eyelashes base  (waterline), eyelid conditions that is characterized by inflammation, scaling, reddening, and crusting of the eyelid. This condition may also cause burning, itching, or a grainy sensation when introducing foreign objects or substances to the eye. Although blepharitis is not sight-threatening, it can lead to permanent alterations of the eyelid margin. Overall it is a result of bacteria and inflammation from congested oil glands at the base of each eyelash that happens if a person, wearing eyelash extensions, is neglecting proper wash advice. Other conditions may give rise to blepharitis, whether they be infectious or noninfectious, including, but not limited to, bacterial infections or allergies.

Prevention is as simple as routine washing of the eyelids helps subdue symptoms and prevent blepharitis. Washing each eyelid for 30 seconds, twice a day if already having all the symptoms, with a single drop of hypoallergenic soap (e.g. lash shampoo or QV sensitive wash (you can find Link here)  and ample water can help. Make sure, when using any wash to wash out excess soapiness, as most of those washing products contain glycerin which also can affect retention in long run. The most effective lash shampoo that I personally use and recommend to purchase from me is Prolong lash wash link .

If you experience any discomfort in regards to your eyes- always seek help / ask questions from your lash technician and/or GP. Do not let it go as just simple prevention as this can help to avoid any of the discomforts in the future.